Hiromichi YokochiSukajan Artist

Yokosuka Dobuita — pattern design, embroidery, production SUKAJAN
ARTIST
Hiromichi Yokochi

Fierce,
but never too serious.

Brands and projects we have drawn for

ABOUTAbout

It began with a jacket I wanted myself.

What a sukajan is,
and why I draw them

Sukajans, short for Yokosuka Jumpers (jumpers meaning jackets), are souvenir jackets popularized by American GIs who would commission local artisans in Yokosuka’s Dobuita Street to make deeply personal customized jackets that reflected themselves and their lives. These jackets quickly became status symbols in postwar Japan, and remain one of the defining elements of Japanese fashion today.

After opening an office on Dobuita Street, Yokochi learned that the creation of new sukajans had effectively become a dead art, with the few remaining sukajan manufacturers largely focused on replicas. Having learned that there were no practitioners creating new designs, Yokochi made it his life’s work to sustain the sukajan form by becoming its first dedicated contemporary artist.

Yokochi’s works evoke the designs of the immediate postwar golden age of sukajans while centering subjects that have often never before been seen on sukajans. He is renowned for the deep research he performs during the creation of each piece, and for his ability to craft designs that make the most of the unique yokoburi embroidery technique commonly seen on sukajans.

Outside of brand collaborations, Yokochi operates the souvenir jacket store ICHI, also on Dobuita Street, and accepts commissions for custom pieces.

He lends pieces from his own collection of postwar souvenir garments to museums — including Pride of Yokosuka: Exhibition of Souvenir Jacket “Sukajan” at the Yokosuka Museum of Art in 2022, the first exhibition on the subject held at a public museum in Japan.

Patterns we have drawn

One-off commissions, brand collaborations and our own production. Every one was drawn by hand before a single stitch was made. New patterns go up on Instagram as they are finished.

鵺(ぬえ)/JAPAN/オリジナルスカジャン

鵺(ぬえ)/JAPAN/オリジナルスカジャン

自社の量産スカジャン/販売中/黒の別珍ボディ/背中一面/猿・虎・蛇を組み合わせた鵺/柄の設計・刺繍データ・量産まで自社で

龍/GU ヘビーウェイトスウェットプルオーバー 横地広海知

龍/GU ヘビーウェイトスウェットプルオーバー 横地広海知

ブランドコラボ/柄提供/69 NAVY/背中に龍とyokosukaの筆記体/全国流通

双龍/GU 横須賀 Coaska Bayside Stores 店 展示用スカジャン

双龍/GU 横須賀 Coaska Bayside Stores 店 展示用スカジャン

オーダーメイド(一点物)/黒の別珍ボディ/背中一面/絡みあう二匹の龍と炎/Yokosuka の筆記体/刺繍:Ami

花札の雨柄(柳の光札・小野道風以前の図案)/オーダースカジャン

花札の雨柄(柳の光札・小野道風以前の図案)/オーダースカジャン

オーダーメイド/黒の別珍ボディ/背中一面/雷雨の中を走る笠の男と蛙/TENJIN GA HIRA/刺繍:Ami

愛猫の柄(MT. JAMES)/オーダースカジャン

愛猫の柄(MT. JAMES)/オーダースカジャン

オーダーメイド/黒の別珍ボディ/背中一面/愛猫を伝統的な虎柄の構図で/蜘蛛の巣と菊/刺繍:Ami

蠍座(スコーピオ)/ICHI M-43 Zodiac JKT

蠍座(スコーピオ)/ICHI M-43 Zodiac JKT

ペイントカスタム/WWII M-43ミリタリージャケット/横振り刺繍+ペイント/店頭受注

ハワイの伝統柄/オーダースカジャン

ハワイの伝統柄/オーダースカジャン

オーダースカジャン/お誕生日記念/紺の別珍ボディ/背面に Aloha とフラダンサー/刺繍:Ami

龍/GU グラフィックT 横地広海知

龍/GU グラフィックT 横地広海知

ブランドコラボ/柄提供/09 BLACK/背中に龍とyokosukaの筆記体/全国流通

The notes behind each pattern are written in Japanese. Ask us in English and we will walk you through any of them.

WHAT WE MAKEServices

From one jacket to a full production run.

Three ways to work with us

01 — Full order

A single jacket, made for you

We draw the pattern from scratch and finish it with yokofuri hand embroidery — a craftsman guiding the machine by hand, so no two pieces are ever identical. Bring a motif, a story, or nothing at all.

02 — Brand / OEM

Collaboration and production

Pattern design, embroidery data, sample making and production, handled through one contact. We have taken brand collaborations all the way through to national retail.

03 — Design only

The pattern, as data

If you already have a production line, we deliver the artwork alone — built for embroidery or for print, with thread colours specified.

You do not need to have a design. Telling us what you want on the jacket is enough.

PRICEPrice

Published, so you can budget.

Indicative prices

QuantityUsing a stock bodyBody made from a pattern
1–49¥165,000 and up
per piece, design included, tax included
¥220,000 and up
per piece, design included, tax included
50–99¥38,500 and up
per piece, design fee separate
¥49,500 and up
per piece, design fee separate
100+¥18,700 and up
per piece, design fee separate
¥27,500 and up
per piece, design fee separate

Figures are the lower bound and move with embroidery area, colour count, complexity and fabric. A formal quotation follows once we have confirmed stock and scheduling with our fabric and sewing partners.

LEAD TIMELead time

Booked in order received.

From three months

From reservation to delivery. Each jacket is made one at a time, so orders are taken in the order they are booked. The making itself takes a month or more — the rest is the queue.

Once we start, we give you a full schedule with the delivery date on it. If you have a date, tell us first. Depending on the season we can sometimes deliver in as little as one month, for a rush fee. If we cannot make your date, we will say so straight away.

Everything can be done online

Briefing, rough approval, revisions and weekly progress reports. You do not need to be in Japan, or come to Yokosuka.

We ship internationally

Overseas orders are welcome. All correspondence can be in English.

Documents in order

Contracts covering copyright, the scope of the licence and prohibited uses are prepared under the supervision of our legal counsel.

SHOPShop

Visits are by appointment.

ICHI Dobuita, Yokosuka

Our shop stands on Dobuita Street, where sukajan began. Come and see the real thing: the difference between hand and machine embroidery, the weight of the fabric, the depth of the stitching. None of it reads in a photograph.

AddressAi’s Bldg. 1F, 3-11-7 Honcho, Yokosuka, Kanagawa 238-0041, Japan
Phone+81 90-9924-4608
Nearest stationShioiri Station (Keikyu Line), 3 minutes on foot
VisitingBy appointment. Please email us before you come.
Online storeichi-dobuita.square.site

CONTACTContact

Tell us what you want on the jacket

Quantity, where you want the embroidery, roughly how many colours, and the date you need it. That is enough for us to come back with an estimate. We reply in English within one or two working days.

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